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Start-Up Topics
Basic Steps for Starting a BusinessAlberta – Promoting Your Business
This page provides information and resources on advertising and promoting your business in Alberta, including promotional techniques, advertising tips, measuring results, and guides on legal compliance.
General Information and Guides
Legal Issues
Promotional Techniques and Programs
Advertising and Sales Assessment
Trade Shows/Fairs/Events
Organizations/Networks/Associations
Magazines and Portals
General Information and Guides
- Marketing – The Business Link
- Advertising Guidelines for Small Retailer Firms – The Business Link
- Advertising Do's and Don'ts – The Business Link
- Store Location - "Little Things" Mean a Lot – The Business Link
- Promotions and Advertising – AlbertaFirst.Com
- Business Promotion – Firstbusiness.ca
- Promoting Your Goods and Services – Contracts Canada
Legal Issues
- Competition Act - Misleading Advertising and Deceptive Marketing Practices – The Business Link
- Competition Act - Pyramid Selling and Multi-Level Marketing Schemes – The Business Link
- Canadian Code of Advertising Standards Overview – Advertising Standards Canada
Promotional Techniques and Programs
- Generating Marketing Ideas – The Business Link
- Innovative Marketing on a Limited Budget – The Business Link
- Ways to Promote Your Product or Service – The Business Link
- Signs and Your Business – The Business Link
- Developing New Accounts – The Business Link
- Setting the Right Price – The Business Link
- How to Have a Positive Image – The Business Link
- Guidelines for Developing a Company Brochure – The Business Link
- Business Promotion Idea List – Canada Business Service Centres
- Making Your Organization Bilingual - Winning Strategies – Canadian Heritage
- Ways to Promote & Market Your Company – Have1.com
- Promotion, Advertising, and PR – CCH Incorporated
- Building a News Release: Overview – CanadaOne
Advertising and Sales Assessment
- Plan Your Advertising Budget – The Business Link
- Interactive Business Planner (IBP) – The Business Link
- Do You Know the Results of Your Advertising – The Business Link
- Measuring Sales Force Performance – The Business Link
- Understanding and Developing Your Sales Force – The Business Link
- Marketing Checklist for Small Retailers – The Business Link
- The Marketing and PR Checklist – CanadaOne
Trade Shows/Fairs/Events
- Trade Shows – The Business Link
- Invite Your Trade Show Prospects – The Business Link
- Trade Fairs and Missions – The Business Link
- Alberta Trade & Consumer Show Listing 2008 – Alberta Economic Development, Government of Alberta Printable Version – PDF (Adobe Acrobat Reader required)
Organizations/Networks/Associations
- Association of Canadian Advertisers
- Canadian Advertising Research Foundation
- Canadian Marketing Association
- Internet Advertising Bureau of Canada
- Radio Marketing Bureau
- Association of Internet Marketing and Sales Inc.
- Advertising Standards Canada
- Marketing Research and Intelligence Association (MRIA)